CRM (Customer Relationship Management)

Software for managing a business's sales pipeline, customer data, and operations — either a standard platform (HubSpot, GoHighLevel, Zoho) or a custom build.

The decision between an off-the-shelf CRM and a custom build follows the Workaround-Cost Test: whether the accumulated cost of forcing a business's actual process onto a standard platform exceeds the cost of building and maintaining a custom system. NepaliTechSupport, a live CRM product, is direct proof of this pillar.

No named-client case studies with specific performance metrics, and no published research, exist for this entity yet — see /api/case-studies and /research for current status. This section will only ever reflect what's actually published.