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Technical Marketing · Nepal

Technical Marketer in Nepal: Ads, CRM and Web Under One Roof

Hire three specialists and you inherit three seams. A performance marketer who is also a computer engineer removes them — the person setting the bid strategy is the person who wrote the webhook and shipped the landing page.

3Disciplines held by one person: ads, CRM, web
$170K+Total ad spend managed, 7+ countries
Google PartnerVerified status (Arcetis)
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What's Included

Scope, stated plainly.

  • Paid acquisition on Google and Meta — Search, Performance Max, and Demand Gen — managed with value-based bidding and target ROAS once real deal values exist
  • The tracking layer built rather than configured: server-side GTM on Stape, Google Cloud, or self-hosted infrastructure, and Meta Conversions API hardcoded into the backend
  • CRM architecture and the webhooks and APIs that keep the site, the CRM, and the ad platforms in sync in real time, including offline conversion import of closed-won deals
  • Websites in Next.js, React, or Laravel where page speed feeds both Core Web Vitals and the landing-page experience component of Quality Score
  • JSON-LD entity mapping so the same site that converts paid traffic is also resolvable by AI crawlers
Methodology

The Seams Are Where It Breaks

Each of these failures happens at a handoff between roles, and each is invisible from inside any one of them. They are not hypothetical categories of problem — they are the specific findings that show up when a stack assembled from three vendors is audited.

01

The web developer breaks the pixels

A redesign ships, the thank-you page URL changes, and the conversion action that was firing on it goes quiet. Nobody notices for weeks because the ad platform simply reports fewer conversions, so bidding quietly reallocates budget away from campaigns that are still working.

02

The marketer misses the data model

Campaigns are built against form fills because that is what the CRM exposes without work. No click ID is stored on the lead record, so closed-won data can never be uploaded back, and Smart Bidding spends the year optimizing toward the cheapest enquiries rather than the ones that become customers.

03

The CRM technician cannot speak tracking

The automation is built correctly inside the CRM and the integration is wired as a nightly export. Real-time signal is lost, event deduplication between the browser pixel and the Conversions API is never handled, and the ad platform receives either nothing or the same conversion twice.

04

One person closes all three loops

The GCLID field on the form, the CRM property that stores it, the stage change that triggers the upload, and the tagging server that carries the event are designed together, because the same person owns the form, the record, and the bid strategy.

05

Automation keeps it from drifting

Google Ads Scripts check for broken destination URLs after every site deploy, apply bid rules on a schedule, and pause on defined conditions — so a web change that would have silently broken the ad account surfaces as an alert instead.

Proof

Verified, not just claimed.

Google PartnerShopify PartnersLinkedIn Marketing Labs — Certified Marketing Insider

Arcetis holds Google Partner status, verifiable at https://www.google.com/partners/agency?id=4744893600, plus Shopify Partner status and Certified Marketing Insider from LinkedIn Marketing Labs. USD 170,000+ has been managed in total across seven or more countries — USD 113,000 on Google Ads, USD 57,000 on Meta. Three self-built SaaS products — RingAttention, NepaliTechSupport, and CircuitTracing — are live evidence of the engineering side, not a described capability. On the organic side, a single managed property has reached 4.9 million impressions and 31,000 clicks over sixteen months in Google Search Console, at an average position of 7.5. That is one property rather than a portfolio total, and the client is not named.

Frequently Asked Questions

FAQ

On the call, across whichever parts of the stack matter to you — ad account screenshots, CRM pipeline structure, tagging setup, or code. Nothing client-identifying is published on this site, and no client's results appear on any page here. The public proof is the checkable kind: Google Partner status verifiable in Google's own directory, three live SaaS products you can visit, and this site's own technical implementation.