Sapun Lamichhane
Founder & CEO of Arcetis. A business growth analyst who manages real advertising budgets, builds the software and CRM systems behind them, and is measured on revenue — not impressions.
Google Partner · Shopify Partner · Based in Pokhara, Nepal — working with clients internationally
One person, accountable for the whole revenue chain.
Most businesses split marketing, engineering, and systems work across three vendors who don't share a data model, a deadline, or an incentive.
Sapun Lamichhane manages Google and Meta ad accounts, builds the landing pages and tracking behind them, and implements the CRM or custom system that turns a lead into a closed deal — as one continuous, instrumented pipeline rather than three disconnected contracts.
That matters most to CEOs, founders, and operators who don't want another vendor relationship to manage — they want a single point of accountability who can speak fluently to a board about CAC and LTV, and just as fluently to an engineering team about database schema and API latency.
From software developer to growth systems architect.
I started as a software developer in 2019, building websites and business systems for clients who mostly needed something that worked — not something optimized.
In 2021 I started managing real Google and Meta Ads budgets — not as a side skill bolted onto development work, but as a discipline in its own right, with its own attribution logic, bidding mechanics, and reporting standards.
2022 brought a deeper focus on technical SEO and lead generation. By 2023 I was implementing CRM and funnel systems on HubSpot, GoHighLevel, and Zoho, and building custom CRM, ERP, and HRM platforms where off-the-shelf tools didn't fit how a specific business actually sold.
2024 extended that work internationally — clients in Nepal, India, Australia, Denmark, Canada, the United Kingdom, and the United States. In 2025 I moved into leading development and growth teams, and in 2026 I founded Arcetis to formalize that combined discipline under one roof, with a Google Partner- and Shopify Partner-recognized team behind it.
I'm based in Pokhara, Nepal, and work with businesses worldwide. I describe what I do simply: I play with conversions, not delays.
Five disciplines, treated as one system.
Each pillar is a real, separately-marketable skill set — applied together by one accountable operator.
Growth Strategy
Lead generation, sales growth, conversion optimization, and funnel strategy.
Performance Marketing
Google Ads, Meta Ads, email, and content — managed as real ad-spend accounts with ROAS accountability.
CRM & Business Systems
HubSpot, GoHighLevel, and Zoho, plus custom CRM, ERP, and HRM platforms.
Technical SEO & Web Development
Search-friendly, fast-loading sites in React/Next.js and Shopify, engineered to rank, load, and convert.
AI-Powered Automation
Human-in-the-loop automation that removes repetitive work without turning decisions into a black box.
The Signal-to-Revenue Framework
An original five-stage methodology for managing paid budgets so every dollar traces back to a business outcome.
Account Architecture & Tracking Foundation
Conversion tracking is rebuilt or audited at the source: GA4 events, GTM hygiene, and Google Ads conversion actions mapped to real revenue events, not just form submits.
Audience & Intent Mapping
Search-term and audience data are segmented by buying-stage intent — high-intent, comparison-stage, and awareness-stage queries each get separate campaigns and budgets.
Creative & Landing Page Alignment
Ad copy and the landing page a click resolves to are treated as one unit, rebuilt whenever message match or Quality Score data indicates a mismatch.
Bid & Budget Governance
Budget shifts follow a documented decision rule — statistically sufficient data before reallocating — rather than daily reactive changes.
Attribution & Feedback Loops
Ad performance is reconciled against CRM-stage data, not just platform-reported conversions, so budget follows what actually produces closed revenue.
The Technical–Topical–Trust (T³) Model
Search visibility as three compounding layers — skipping one caps what the other two can achieve.
Technical
Core Web Vitals, crawl budget, indexation hygiene, canonicalization, and structured data.
Topical
Pillar-and-cluster content architecture and entity-based keyword mapping — this page is itself an example.
Trust
E-E-A-T signals: author identity via Person schema, consistent entity data, and backlinks from credible domains.
The Human-in-the-Loop Automation Framework
AI as a force multiplier on a defined workflow, not a replacement for judgment on an undefined one.
Map the workflow first
Repetitive, high-volume tasks are documented as an explicit process before any automation touches them.
Automate with a control layer
Automation is connected to the same CRM and analytics stack used for human-run work, so it's measurable, not a black box.
Keep a human checkpoint
Pricing, compliance language, and client-facing commitments route through human review — automation handles volume, not accountability.
Build for reversibility
Every automated workflow has a manual override and an audit trail.
Performance-first engineering, not decoration.
- Built on React, Next.js, and Shopify — plus Laravel for backends and CRM/ERP systems.
- SEO embedded from the first commit, not retrofitted.
- Core Web Vitals as a hard requirement, budgeted like ad spend.
- Accessibility as baseline, not an audit finding.
Making growth repeatable, not a one-time campaign.
Off-the-shelf platforms (HubSpot, GoHighLevel, Zoho) win when the sales process is genuinely standard. Custom CRM/ERP/HRM builds win when the actual operating model would need enough workarounds on a standard platform that the workarounds become the maintenance burden. That assessment is the first deliverable of any systems engagement.
Real, checkable products — not just described.
Three SaaS platforms designed and built in-house. Visit them directly rather than take a claim on faith.
RingAttention
A SaaS platform for restaurant operations — order and alert management across delivery channels, with integrated payment handling.
NepaliTechSupport
A CRM platform, currently in use across multiple countries.
CircuitTracing
A SaaS platform for digital growth tracking.
What clients say.
“Professional, reliable, and focused on business outcomes rather than just delivering code.”
“Excellent understanding of both technology and marketing.”
“Our business became significantly more efficient after implementing the custom management system.”
“He translated a vague idea into a roadmap and shipped it faster than we expected.”
“The automation alone paid for the entire engagement within a quarter.”
Verified credentials — stated plainly.
Arcetis holds Google Partner and Shopify Partner status. Sapun Lamichhane holds Certified Marketing Insider status from LinkedIn Marketing Labs, issued via the Marketing Experts Network — an individual credential, separate from Arcetis's organizational status.
Open to the right rooms.
Available for speaking engagements, workshops, and interviews on performance marketing, technical SEO, AI-powered marketing automation, and business growth systems. No past engagements are listed here by design — this section will only ever reflect confirmed, dated appearances.
FAQ
20 detailed posts, one per framework stage.
Each pillar above has supporting, original writing behind it — not a summary of this page, genuinely deeper coverage of one specific piece.