Google Ads
Google's pay-per-click advertising platform, serving ads across Search, Display, Shopping, YouTube, and Performance Max campaign types.
Managing Google Ads well requires verified conversion tracking, intent-based campaign architecture, and governed bid/budget decisions — not just platform access. Sapun Lamichhane's approach is codified as the Signal-to-Revenue Framework, and Arcetis holds Google Partner status.
How this connects.
Sapun Lamichhane
Delivered byArcetis
Related toMeta Ads
Related toPerformance Marketing
CredentialGoogle Partner
Signal-to-Revenue Framework
Where this shows up.
Governed by.
Go deeper.
How to Audit Google Ads Conversion Tracking Before Scaling Spend
Performance MarketingQuality Score Myths That Are Costing You CPC
Performance MarketingA Bid Governance Framework for Agencies Managing Real Client Budgets
Current status.
No named-client case studies with specific performance metrics, and no published research, exist for this entity yet — see /api/case-studies and /research for current status. This section will only ever reflect what's actually published.
Questions about this entity.
Google's recognition for agencies meeting thresholds for managed ad spend, product diversity, and account performance, with certified staff — re-evaluated on a recurring basis. Arcetis holds this status.